Do you wish you showcase them in digital worlds?.How many garments will need to be produced in your campaign?.What channels are your launching your campaign?.(this one will make sure that your brand’s ethos is well represented in your campaign) List your brands vision, mission, purpose and your key differentiators.Do i wish to run Images or Videos as my campaign?.To establish your brief ask yourself these questions: After all your digital media is the first customer touchpoint across all your channels. Before starting to kick off your campaign and look for the right 3D creative studio to produce your campaign, establish your campaign brief. It allows a heightened customer experience throughout all your digital touch points and a consistent communication globally. Keep reading and you’ll learn how to get started on crafting your first digital fashion collection!ĭigitalization Fashion Industry – The Process of creating your show- stopping campaignĬreating your digital fashion campaign unlocks various benefits for your brand, and is the first step to engage your audience throughout multiple channels in the real world. And now it’s your turn to digitize your brand to the likes of current consumers. Yes, the digitalization fashion industry is growing at a super pace due to digital transformation. And all of it without needing to spend a lot of time and money on physical photo shoots.
Distinct from physical clothing, digital clothing, and its campaigns convey the genuine emotions of the brands to loyal consumers and younger generations. They embody the futuristic imaginations of brands that want to inspire their consumers through advertising and immersive experiences. MIV (Media Impact Value) at 65.1 million US dollars.ĭigital fashion isn’t simply turning sketches of looks into real images.Our 3D creative studio, VSLB created stunning virtual clothes for the leading luxury brand, Ralph & Russo for their FW 20/21 collection and the following numbers speak for our campaign’s success. You can understand everything in just one instance we’ve got for you. Which in all ways, makes sense for the key stakeholders- consumers, the planet and the brand. With all the hype, luxury brands have begun designing digital clothes for their new innovative marketing campaigns. So much so that a Dutch design company sold a one-of-a-kind virtual fashion piece for $9,500 ! Thanks to the pandemic, the digital fashion industry got a boost in 2020. In 2023, Every brand is strategizing to an enhance their digital customer experience, even though they have been around since 2018. Do you have an amazing plan for your digital fashion creation that pulls in customers and sales? If not, you should make it right now.
0 kommentar(er)
